年年有鱼 | Koi Fish Wish You Good Luck
Jun. 2022Augemnted Reality | Virtual Exhibition Plan
The belief in koi fish is illusional, but it has been utilized and solidified by the market. What if there could be a place to hold this incongruity? Here comes the brand new concept of a virtual koi fish temple. Welcome to the temple of 年年有鱼. Here koi fish wish you good luck forever!
The online exhibition created an immersive virtual temple in cyberspace. Koi elements are presented in multiple abstract ways through bright orange colors and signature markings. To enter the world of koi luck, you can type in your own wishes. Temple is allowed to be placed in the real world anytime, anywhere.
These years, koi fish has gradually become a typical symbol and a representation of people with good luck in Chinese society. Thanks to the information spread on the Internet as well as some marketing campaigns, the action of forwarding a post with some elements of koi fish in the content went viral. Thus, “forwarding the koi fish” became a new cyber way of praying for good luck. At the same time, this newborn trend came along with the operations of capital. Business entities found it as a nice marketing point and started generating profit from this self-comforting/self-stimulating process. Therefore, a subtle but struggling relationship between the virtual and ritual belief and capital utilization in the real world can be found.
Nomad, Blender, SparkAR, Web Development