PROJECT BRIEF
The project is speculating a potential future scenario in which odd-looking strawberries are widely accepted, habituated, and even further classified, cultivated, and processed, just as wine and coffee beans are currently. How will the existing capital system work for this unique market? And how does an ugly strawberry affect the functioning of the economy and society?
What if there was a complete return to foods on the natural terms of the plants themselves, and what if that openness expressed itself in the artifacts of the market that imposed these values for uniformity in the first place?
CONSUMERISM AFFECTED BY UGLY-STRAWBERRIES IN 2045
