In the project, we proposed an AR experience using cars as media, to guide a mountain driving experience. We want to reduce the role of the car as a pure means of transportation and make it a medium to connect people with the natural environment. To do so, we introduced the 'Fantasy Mode' (a car mode similar to Sport Mode, Off-road Mode) which will offer users the selections of the Maps . The choice via the control UI will affect the projection on the front windshield, guiding a mountain driving/seating experience.


CAR AS A MEDIUM

Driving on mountain roads is an opportunity to bring oneself to the nature in a designated spatial context, and how might we enhance the sensory driving experience with comfort and safety?



YEAR

2024

KEY WORDS

HMI; Experience Design; Digital Storytelling

TOOLS

Figma, Blender, Twinmotion